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The New Energy Research Report Status and trend of automotive analysis
文章来源:Hebei Weichuang electric power Technology Co., Ltd.       发布时间:2014-09-10     分享到:
New energy vehicles as a symbol of energy saving and emission reduction, has been a hot topic before and prospective industry, more and more people carrying a car the ideal and hope that. However, new energy vehicles are in the consumption status of what in reality? All kinds of favorable policies, whether it can promote the development of fundamentally? There is much gap between the ideal and the reality? The future development trend. Recently, auto magazine in Shanghai organized by the "new 2014 (sixth) China new energy automobile Festival" has released a "new energy automobile consumer survey report", the above problems in detail.
Consumers of new energy to gradually improve the attention degree
Investigation shows, at present, both men and women, both to new energy vehicles have a higher degree of concern, which usually concern, said the new energy vehicles accounted for more than 93.9% men, 90.6% for women. In the cognitive channels for new energy vehicles, 90.2% of consumers choose the network to understand the new energy vehicles, followed by the magazine, accounted for more than 63.1%. In the purchase intention, 88.4% of the audience with the intention to purchase of new energy vehicles, including 56.5% cars, the audience expressed "very likely to buy" new energy automobile. Asked about the reason, mostly from the energy-saving emission reduction and state subsidies to the two. Only 11.6% of the audience that never had to buy new energy vehicles.
In brand awareness survey, BYD, BAIC new energy, Tesla in ranking in the top three, accounted for more than 48.8%, 41.95, 37.5%.
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